First Service Credit Union

First Service Credit Union

First Service Credit Union

Member-Centric Banking Experience Redesign

Member-Centric Banking Experience Redesign

Member-Centric Banking Experience Redesign

First Service Credit Union provides personalized financial services to their community members. The redesigned digital platform balances security with accessibility, creating an intuitive banking experience that empowers members to confidently manage their finances while strengthening their connection to this member-owned institution.

First Service Credit Union provides personalized financial services to their community members. The redesigned digital platform balances security with accessibility, creating an intuitive banking experience that empowers members to confidently manage their finances while strengthening their connection to this member-owned institution.

First Service Credit Union provides personalized financial services to their community members. The redesigned digital platform balances security with accessibility, creating an intuitive banking experience that empowers members to confidently manage their finances while strengthening their connection to this member-owned institution.

Client

First Service Credit Union

Industry

Finance Banking

Services

Web Desktop/Mobile Design System Iconography

Date

May 2023

The interface designs prioritize clarity and confidence-building elements, with a progressive disclosure approach that simplifies complex banking functions. By incorporating visual cues that reinforce security while maintaining a welcoming aesthetic, the design supports both new members who may be navigating digital banking for the first time and experienced users who value efficiency in their financial management.

The interface designs prioritize clarity and confidence-building elements, with a progressive disclosure approach that simplifies complex banking functions. By incorporating visual cues that reinforce security while maintaining a welcoming aesthetic, the design supports both new members who may be navigating digital banking for the first time and experienced users who value efficiency in their financial management.

The interface designs prioritize clarity and confidence-building elements, with a progressive disclosure approach that simplifies complex banking functions. By incorporating visual cues that reinforce security while maintaining a welcoming aesthetic, the design supports both new members who may be navigating digital banking for the first time and experienced users who value efficiency in their financial management.

Design Style Guide

The style guide features icons that have light stroke weights and friendly, rounded terminals that eliminate visual intimidation often associated with financial interfaces. This deliberate approach to visual elements supports cognitive ease while navigating potentially complex banking functions.